Message building, storytelling, and information sharing are essential for any community and business. Communication is critical in any endeavor, whether public speaking, effective writing, or content production, to bring about awareness to achieve a goal. Articulating a message and delivering valuable information to the public will allow students to create an audience for their products and services and be key players in any community they choose to exist within. From the newsroom to social media to keynote talks – communicating is one element that must be mastered for men to adequately express themselves and tap into networks and environments that may have once been harder to reach. PTI has emphasized communications because it plays an incredible role in developing and sharing valuable information, articulating and analyzing meanings, and creating positive behavioral changes for those who receive their messages.